Well written content is an essential element of your marketing success and is present in every aspect of marketing your firm from web content, social media posts, press releases, or downloads. This content should be thought-provoking and provide something that your audience is looking for.
If you want something from your audience in the way of engagement or business, you need to give them something in return.
Your content should fall into 4 different categories in order to provide a balance of information for your audience.
Four Types of Content
Educational content is designed to educate your audience. It provides the resources they can and teaches them something they didn’t know about or wanted clarity on.
Some ideas for educational content are:
- Step-by-step tutorials
- How-to Guides
- Cheat Sheets
- White pages
Promotional content is designed to provide content that is self-serving. This is all about letting your audience know what is going on with your business. Self-promotion can be tricky so read more about our tips to self-promote without turning your audience off.
Some ideas for promotional content are:
- Speaking engagements
- Community Involvement
- New Partnerships
- Awards and Recognitions
Inspirational content is designed to help motivate and inspire your audience. It is a light-hearted way to connect with your audience.
Some inspirational content ideas are:
- Photo quotes
- Inspirational quotes
- Success stories within your industry
Conversational content is designed to engage the audience with your brand. It creates an insight into what your customers are feeling, needing and wanting from your brand.
Some conversational content ideas are:
- Ask questions
- Share opinions
- Solicit feedback
If you utilize some of these four categories, you can provide your audience a dynamic array of information about your brand. Utilize all four types of content and your law firm will create a balanced content marketing strategy that builds a loyal following and distinguishes you as an approachable authority within the legal field.
Do one of these types of content work better for you? We would love to hear all about it.