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The Need for Legal Marketing Training for the Entrepreneurial Lawyer

December 15, 2017 //  by Kathleen Marrero//  Leave a Comment

Online media marketing is an essential component in keeping up with business competition. In today’s marketing world of quick information and promotion, the law firm Subject Matter Experts (SME) are required to present, defend and promote information in different ways. The high demand for accessible information is a critical factor in how information needs to …

Category: Marketing, Training

3 Tips for Identifying Your Unique Selling Proposition

December 15, 2017 //  by Kathleen Marrero//  Leave a Comment

Your unique selling proposition differentiates your law firm from your competitors. However, coming up with what makes you unique is sometimes difficult. With so many law firms it seems like everyone has already addressed their client’s needs and have already presented unique ways to sell themselves. There are some tricks to come up with your …

Category: Uncategorized

Legal Marketing: Are You In Direct Sight of Your Potential Clients?

December 15, 2017 //  by Kathleen Marrero//  Leave a Comment

In 2017, legal marketing is a crucial element to the success of any lawyer. Knowing how to best market your services is imperative to the success or failure of your firm. So how does a lawyer set themselves apart from the competition and what strategies will help enable the success of their marketing campaign? You …

Category: Marketing, Training

Branding & Marketing Your Firm: What You Need to Know

December 15, 2017 //  by Kathleen Marrero//  Leave a Comment

Everything to do with branding and marketing your firm needs to start with your website and internet presence. “74% of consumers visit a law firm’s website to take action.” Source A website is an online storefront for your business, the presentation of what you have to offer, the culture of your company, your mission, and vision. It …

Category: Marketing, Training

Legal Content Ideas for Dynamic Shareable Content

December 14, 2017 //  by Kathleen Marrero//  Leave a Comment

Today, the information you provide your audience is not limited to written content. You have the option to create legal content that is shared through video, or infographics in the form of JPG’s. You have so many options to be creative and provide information for your audience that will build your credibility. Well written content …

Category: Marketing, Training

Productivity Tools For Staying Focused

December 14, 2017 //  by Kathleen Marrero//  Leave a Comment

Being productive when you are trying to stay on top of so many different aspects of your business is difficult.  Unless you staying focused and complete your tasks, it is easy to get burned out or lose motivation. The good news is there are many productivity tools available that can help streamline your business. Productivity Tools …

Category: Marketing, Training

4 Tips to Avoid Being Overwhelmed by Social Media

December 14, 2017 //  by Kathleen Marrero//  Leave a Comment

Social media is a great tool for marketing your business and connecting with your audience. There are so many different social media platforms that you can utilize and deciding on which one to use or what to post can be overwhelming. These social media tips should help you create and manage a dynamic social media marketing strategy. 4 …

Category: Uncategorized

Which Social Media Platform is Best for Your Law Firm?

December 14, 2017 //  by Kathleen Marrero//  Leave a Comment

There are many different social media platforms available for your legal marketing needs. Deciding on which one will benefit your business most is daunting and sometimes overwhelming, but social media can be an effective element in your online marketing strategy. Social media allows you to get your legal marketing information out to a larger audience. …

Category: Uncategorized

Four Types of Content to Maximize Your Audience Engagement

December 14, 2017 //  by Kathleen Marrero//  Leave a Comment

Well written content is an essential element of your marketing success and is present in every aspect of marketing your firm from web content, social media posts, press releases, or downloads. This content should be thought-provoking and provide something that your audience is looking for. If you want something from your audience in the way of …

Category: Uncategorized

How to Self-Promote Without Seeming Like an Egotist: 3 Tips for Rewarding Self-Promotion

December 14, 2017 //  by Kathleen Marrero//  Leave a Comment

Every law firm needs to promote themselves in some way in order to reach new clients and increase brand awareness. However, constant self-promotion that offers no value to an audience will create a negative impression. Self-promotion needs to be a balance and one that incorporates a bunch of different aspects.   THE GOOD Promoting your …

Category: Marketing, Training

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