In 2017, legal marketing is a crucial element to the success of any lawyer. Knowing how to best market your services is imperative to the success or failure of your firm. So how does a lawyer set themselves apart from the competition and what strategies will help enable the success of their marketing campaign? You need to be in direct sight of your potential clients.
Lawyers need to have a clear strategy for marketing their firm in order to attract potential clients. Strategic marketing methods need to be identified so they can reach potential clients and provide them with all the information they are seeking.
“96% of people seeking legal advice use a search engine.” Source
To begin, law firms need to understand what potential clients are needing. This understanding can provide insight into clients motivations and allow your firm the opportunity to create a dynamic legal marketing strategy driven toward clients needs.
To begin your marketing strategy, you need to strategize to get in direct site of your potential clients.
There are many ways, but here are two legal marketing strategies to focus on:
- You need to make sure your website is fully optimized. It needs to have the SEO infrastructure to establish a website that is capable of being crawled by search engines. If the search engines can’t crawl your site, people searching for information will not find you. For more SEO tips read this.
- You need to have a well-established marketing strategy that includes content, social media, and possibly other Search engine marketing techniques like pay-per-click. Read more tips on content and social media marketing here.
“A survey of more than 101 major law firms found that more than half
have won business as a direct result of social media engagement.” Source
Establishing your business is like building a home. You can build the foundation but then every other factor that goes into constructing the home needs to be well thought out and established for the home to rise up. Your business marketing is the same!