Everything to do with branding and marketing your firm needs to start with your website and internet presence.
“74% of consumers visit a law firm’s website to take action.” Source
A website is an online storefront for your business, the presentation of what you have to offer, the culture of your company, your mission, and vision. It needs to inspire people to trust you and to take action. It also needs to be set up so that it can be found by potential visitors entering information into a search engine. Check out our SEO Starter Guide Checklist
Your Website Needs 4 Things to Succeed
- SEO & Proper Platforms
- User-Friendly Design
- Content that Speaks Directly to Your Pre-Determined Audience
- Information that Provides Resources for Your Audience
“75% of consumers admit that they judge businesses’ credibility
based on their web design.” Source
Web design is single-handedly the first impression a visitor gets with your business. It needs to invoke a positive reaction in order for visitors to continue through your site, read your content, uses your services and come back as a loyal follower.
The point is can you be found on search engines and are you memorable to a visitor?
Branding: Are You Memorable?
Branding should be a necessary part of your marketing strategy. It works together with your marketing efforts, and if done correctly will help your business achieve success in your overall marketing and connection with your customers.
8 Benefits of Branding
- Builds a loyal following
- Sets a foundation for customer expectations
- Builds brand value and trust
- Establishes reliability and understanding
- Establishes your authority
- Brings customers along with your firm’s journey
- Establishes qualities associated with your company.
Basically, branding sets your firm apart. Read more about how important Branding is for your law firm.
Blogging for your business has many benefits including building your firm’s recognition in the marketplace. It is a way to get your message out to your clients and provide them will any additional information they are seeking. Ultimately, it sets your business up as the authority in the field.
“39% of lawyers have been retained by a client because of their blogging.” Source
The bottom line is your audience desires good, quality information.
Social Media Marketing: Are you Being Social?
Social media is a great tool for reaching your clients. It allows small law firms to compete with larger firms on an even playing field. Essentially, social media can be a strategy that is implemented into your marketing efforts with little to no cost, depending on your marketing goals. Read more about which social media platforms are best for your law firm.
“76% of adult internet users in the United States seeking an attorney
turned to online resources.” Source
9 Benefits of Social Media
- Run targeted ads
- Increase brand awareness
- Client feedback
- Client insights
- Increased web traffic
- Build relationships
- Monitor competition
Go on get connected!
It all starts with the website. Branding, content and social media drive the traffic back to the site.
Did you watch our branding and marketing video? Check it out.