There are many different social media platforms available for your legal marketing needs. Deciding on which one will benefit your business most is daunting and sometimes overwhelming, but social media can be an effective element in your online marketing strategy.
Social media allows you to get your legal marketing information out to a larger audience. Your content, images, events or promotions can reach your followers and continue to build a loyal following.
Social media ensures you are visible and allows a platform for you to listen to your customers. It establishes a relationship and credibility with your brand. If managed correctly, social media can be a beneficial tool to add to your marketing toolbox.
4 Social Media Platforms for Lawyers
In choosing social media sites, focus on building a platform on two or three of them. It is better to grow and stay focused on two to three then to scatter yourself among numerous platforms. Whether you want to increase traffic to your website, generate interest in your products or services, generate leads, or provide another avenue of customer service there is a platform that will work for you.
With over 2 billion (yes, Billion) active users, Facebook is the most popular social media site. Facebook is a versatile platform for any business to connect with your followers. It doesn’t require a large amount of posted content to build a following. According to Statista, 44% of users check Facebook several times per day. This is an engagement platform so you will need to respond to your followers.
If you are looking to Build a community presence and Connect with a larger audience, Facebook might be right for you.
LinkedIn has over 467 million users and 2 users becoming new members per second (Source). It connects professional with other professionals. It is basically the CV of your credentials or your businesses.
If you are looking to make business connections and network, LinkedIn might be right for you.
As with Facebook, Twitter is an effective two-way platform in which you respond to and engage with followers. With Twitter, you can share short text updates (of 140 characters or fewer), along with videos, images, links, polls and more. You can also easily interact with other users by mentioning their usernames in your posts, so Twitter is a great way to quickly connect with people all around the world. According to Statista, Twitter averages about 320 million active users worldwide and is one of the top 10 websites in the United States.
If you want a two-way platform with your customers, an effective channel to handle customer service or a quick tool for spreading the word about your business, Twitter might be best for you.
According to Statista, the Google-owned, YouTube is a video-sharing platform with over a billion users. YouTube is a platform where people can view, upload, rate, share, and comment on content.
If you are looking to connect with your audience through video, YouTube is right for you.
Social media is a great tool for reaching clients. It allows small law firms to compete, marketing-wise, with larger firms on an even playing field. Essentially, social media can be a strategy that is implemented into your marketing efforts with little to no cost, depending on your marketing goals.
Certainly, that means finding your customers where they are with the right kinds of content–be it original or collected from news, entertainment, sports or other trusted sources. But it also means being realistic about what you are willing and able to do in terms of interaction. Social media is, after all, a two-way channel so you need to participate in conversations that make sense for your customers and your business.