Your unique selling proposition differentiates your law firm from your competitors.
However, coming up with what makes you unique is sometimes difficult. With so many law firms it seems like everyone has already addressed their client’s needs and have already presented unique ways to sell themselves.
There are some tricks to come up with your unique selling proposition.
Let’s start brainstorming
- Sit down and write down your important services or products that you sell or provide. Even if you have a bunch of items, narrow it down to the few most important, profitable or passionate one that you want to focus on.
- What is some difference you can provide with these services that no one else has before? Have you received an award dealing with this service? Can you sell this product as a promotional item? Each service or product has a unique selling feature. Don’t think too much about it initially. Logistics and Strategy will come later. Just jot down as many ideas as you can.Dig deep and find them. Cherry pick the good ones later.
- What are your goals for your business? This is often the most difficult question to answer. Of course, everyone wants to be profitable or they wouldn’t own a business, but what is your real goal? Is it to connect with your customers? Provide something unique that can benefit people? Really try to narrow this down because this is essentially what drives your business. It is what will set you apart from others.
We know that every business is unique. We all have something unique to offer that no one else can. It is just hard to not get caught up with comparisons. Coming up with your unique selling proposition takes work. It is not easy and requires you to dig real deep. But you will find this be a rewarding exercise that will help you to see your business from a new perspective.